Along Came a Baby

Eric shares his thoughts the arrival of baby.

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With a mouth full of Novocaine, I walked into Rose Records on Achtung Baby’s release day, close to mid-afternoon. One side of Jamie’s store was plastered in photos of U2 while the other was covered with a displaced Garth Brooks promo poster from an earlier fall release. The wall of U2 graphics was mind blowing. Square images, of highly stylized photographs, covered the space in a mosaic pattern, mimicking the new U2 album cover. The subject of each square, measuring roughly 15 inches by 15 inches, was like a small vignette. One had all four U2 members dressed in drag while another had a profile shot of Bono in black and white with a half-nude woman, standing behind him. I was overwhelmed in the transformation, as the creative team behind brand U2 had left behind their 80s ideals of decorating album covers, except for the October album, with a stark black and white image.

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