With a mouth full of Novocaine, I walked into Rose Records on Achtung Baby’s release day, close to mid-afternoon. One side of Jamie’s store was plastered in photos of U2 while the other was covered with a displaced Garth Brooks promo poster from an earlier fall release. The wall of U2 graphics was mind blowing. Square images, of highly stylized photographs, covered the space in a mosaic pattern, mimicking the new U2 album cover. The subject of each square, measuring roughly 15 inches by 15 inches, was like a small vignette. One had all four U2 members dressed in drag while another had a profile shot of Bono in black and white with a half-nude woman, standing behind him. I was overwhelmed in the transformation, as the creative team behind brand U2 had left behind their 80s ideals of decorating album covers, except for the October album, with a stark black and white image.
Bono / U2 / U2TOURFANS/ Nick Walker U2 started out with an idea of getting closer to its fans and ended up with the largest grossing tour with a whopping $736,421,586. The 360 tour has broken stadium records and changed the way people attend concerts. The tour ended in July, which at that time became the highest grossing and biggest ticket seller in the history of the tour business.
U2 360 WorldWide Tour 