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I always knew that if you wanted to become great at your craft, you had to know the masters, or were lucky enough to be a prodigy. I will say it straight out that I’m no prodigy, therefore, I had to learn my craft of being an art director from the ground up. That’s right, watching Saturday morning cereal commercials, in the mid-70s no less, impeded by cartoons such as Looney Tunes or Hong Kong Phooey. Luckily, my parents, my mom and stepfather, were academics, which lead me to travel and live in Europe as a young kid. Those experiences have stayed with me and helped me build a knowledge base of design. Added to the fact, my father’s an architect and has a voracious, creative appetite. It’s no wonder I turned out the way I did.
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